Installation Q &A

Shaw’s Floorté Wall System

By Beth Miller

Floorté Wall installs in as little as one hour – saving time on labor. A proven waterproof core protects from water intrusion while an integrated bevel simulates grout, eliminating the need for grouting and the possibility for grout cracking, discoloration, and/or mold and mildew. Photo: Shaw.

Sometimes a new technology comes along that helps save time on installation. This is the case for Shaw’s new Floorté Wall System. The team at Majestic Floors & Design in Holladay, Utah, offered us some insight about how this system is enhancing their day-to-day operations.  Read below to learn what Josh Mickelsen, owner and president, and Alaina Wardel, head of design and consultation, Majestic Floors & Design, had to say. In addition, check out the video below where Christine Slaughter, national director of design and marketing for builder and multifamily, Shaw, offers insight on how the technology helps with single-family and multifamily projects, saving both time and money.

What was your experience with installing Shaw’s Floorté Wall System?

At Majestic Floors & Design our three founding pillars are design, quality and service. The Floorté Wall System has helped revolutionize these pillars. Typical ceramic tile installations normally take three to five days. The System has reduced the installation timeframe, helping us be more efficient, thus bettering the bottom line and creating better profitability margins. Homeowners are raving about how the Floorté Wall System mimics the look of natural stone without the maintenance and upkeep of traditional tile and grout.   

What advantages do you see for builders utilizing the Floorté Wall System over other shower surround finishes, such as traditional tile, fiberglass inserts, etc.?

Installers with a laminate or LVP background find the transition seamless. With energy costs at an all-time high and the scarcity of great tile installers, the Floorté Wall System allows for the possibility of one crew installing both floors and showers in the same home. With the high demand of new construction here in Utah—one of the fastest growing states in the nation, our builders love how the System delivers a beautiful product in a timely manner.

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Available in 7 versatile colorways and in the popular 12x24 format, The Floorté Wall System in style Elements coordinates seamlessly with other interior finishes – including Floorté waterproof flooring – to create a cohesive look in single family and multifamily spaces. Photo: Shaw.

Any final comments regarding Shaw’s Floorté Wall System you want to share?

Majestic has been family-owned and operated since 1993. Over the past 29 years, we’ve seen a lot of growth and change in the flooring industry. Even though times have changed, our commitment to outstanding service hasn’t. We pride ourselves in providing our builders and clients with the highest quality products and services in the Salt Lake Valley. The Floorté Wall System and Shaw Industries fit our commitment to outstanding service and high-quality products.

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