RETAIL INSIGHT

By Katie Rork

Partnering with the Press:

How to Use Television to Increase Brand Awareness

Kitchen appliance, Smile, Cabinetry, Yellow, Flooring, Floor, Fun

Grigsby's Carpet, Tile and Hardwood in Tulsa, Oklahoma, is using television advertising and content marketing to drive brand awareness. Penny Carnino, director of operations at Grigsby's, explains the benefits of being in the public eye through their local media by talking about flooring trends and products—and how it helps to establish her store as a trusted resource for the community.

Computer monitor accessory, Output device, Television set, Peripheral, Black, Rectangle

CONTENTS

Black-and-white, Font, Line, Text