Home is at the heart of Shaw Floors’ latest soft surface intros. “Today's consumer wants soft, cozy styles and more natural patterns and textures,” said Teresa Tran, vice president of Shaw Floors’ retail channel. Added to a broadened Foundations collection of timeless and proven favorites, Influencer is luxurious and practical and its texture offers three beautifully mixed color contrast levels. Photo: Shaw Floors.

Smith & Fong Co. is bringing in the light with its newest specialty palm flooring additions in the Durapalm collection. “These new colors are designed to bring the light in and define the palm structure in a new and energized format,” said Dan Smith, CEO. “It is a substantial flooring offering in every way from the uniqueness of the material, texture and design to its sturdy and wear-resistant structure.” The new offerings are produced with an engineered strand bamboo core, which adds stability as well as density and increased wear-resistances. Photo: Smith & Fong Co.

Featuring StepWise Technology, Daltile’s new Scripter collection of glazed porcelain tiles is inspired by Northern European limestone. Offering four timeless designs in soft, taupe-based neutrals and in popular formats 24x24, 12x24, and an 8” hexagon. StepWise provides slip-resistance, and it is product appropriate for indoor and outdoor use. Photo: Daltile.

Pergo Elements, an exclusive Pergo line for specialty retail, features 25 SKUs of waterproof wood with premium attached pad, WetProtect technology and new CleanProtect built-in antimicrobial protection. “Featuring two distinct collections, Originals and Preferred, with six different styles and a number of industry-leading durability, waterproof and antimicrobial technologies, Pergo Elements will help retailers drive upgrades,” said David Moore, senior product director, wood and laminate. Photo: Pergo.