Retail insight
From the Garage to the Gallery: Farmhouse Stone
By Beth Miller
Jones specializes in outdoor spaces, sourcing unique stones for patios and pool projects. Photo: Farmhouse Stone.
Jennifer Jones, owner of Farmhouse Stone in Houston, Texas, started her natural stone and tile business in her garage. She decided to take a leap of faith to open her first showroom and has grown from 700 square feet to 3,000 square feet over a four-year period. Jones discusses the benefits of being a member of Women in Stone and offers advice to other female entrepreneurs who may be considering opening their own flooring galleries.
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