3 Ways to Sell More Soft Surface
Shaw's Pet Perfect Favoured Path features a remixed herringbone pattern. Photo: Shaw Floors
Innovation and style abound among 2022 introductions in soft surface. Here are three flooring manufacturers making investments in style and design to help specialty retailers sell more floors—and higher-end floors—this year.
New Carpet Styles: 1866 by Masland & Décor by Fabrica
Len Andolino, vice president - decorative division, The Dixie Group, gives an update on 1866 by Masland and Decor by Fabrica collections and showcases a sneak peek of face-to-face polys, flat woven products, and Wiltons that retailers are selling in 2022.
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Shaw Floors' Pet Perfect Destination
Shaw Floors’ Pet Perfect and Pet Perfect+ carpet styles have an all-new merchandising system in 2022. Dakota Aft, Shaw Floors' soft surface category manager, gave us a tour of this all-in-one destination, which showcases Anso nylon and PET fibers.
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Mohawk Karastan Destination Display
Jamie Welborn, vice president of residential carpet product development, shares the details on Karastan's display for specialty retail aimed to help sell more soft surface.
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