As global consolidation drives turnover, mergers, and acquisitions in manufacturing, Starnet members provide a stabilizing effect in the industry as generational businesses. These concepts help to mitigate the foolish notion of a simple buyer/seller relationship that cannot support the complexity of the contract interiors industry. Manufacturers and flooring contractors must continue to be competitive with compensation offerings, but they also must create partnership systems to ensure that employees feel visible and appreciated, provide professional development opportunities, flexibility, and an overall environment that has high market connectivity. The attendance levels at meetings, tradeshows, and live training experiences should increase as savvy leaders use those events to increase the connectivity and immersion for their associates. Marketing cooperatives such as Starnet are well positioned to provide these compelling events.