Shaw Contract introduced a new soft-surface collaboration with home furnishings retailer West Elm at NeoCon 2022. Each rug signifies the West Elm mid-century modern design and handwoven aesthetic. The company said the collection incorporates innovative materials and techniques while creating a look and feel of handcrafted rugs. Rugs and broadloom will be available starting July 2022, and carpet tile will be in available in August.
Shaw Contract’s Collaboration with West Elm